With over 500 million people engaging with Instagram Stories every day, it’s no wonder that a fluctuation in views can cause concern. Many have recently observed a perplexing dip in their story views, leaving them searching for answers. Whether you’re a seasoned content creator, a budding brand, or simply a curious user, understanding the intricacies of the Instagram algorithm and the ebb and flow of audience engagement is crucial.
Know the possible reasons behind the drop in Instagram story views and, more importantly, how to breathe life back into them and re-engage with your audience effectively.
Why Are Your Instagram Story Views Dropped?
A drop in Instagram Story views can be concerning, especially if you rely on the platform for branding, influencing, or any other form of content dissemination. There are several reasons why your story views might have decreased:
Reason 1. Algorithm Changes
Instagram, like other social media platforms, frequently updates its algorithm. Sometimes, these changes can result in reduced visibility for user content. The platform’s primary aim is to provide users with content they will find most engaging, which might not always work in your favor.
Reason 2. Decreased Engagement Rates
If your previous stories or posts received lower engagement (likes, comments, shares), Instagram might interpret this as a decline in the quality or relevance of your content. As a result, your stories might be shown to fewer people.
Reason 3. Audience Behavior Changes
Your followers’ activity patterns can change due to various reasons – changes in their personal schedule, shifting interest, or they might be using the platform less frequently.
Reason 4. Not Using New Features
Instagram often rolls out new stickers, filters, and features for stories. Not utilizing them might reduce the chances of your story being featured or seen by a broader audience.
Reason 5. Shadowbanning
If you violate Instagram’s terms of service, like using unauthorized third-party apps or spamming, you might experience “shadowbanning,” where your content becomes less discoverable.
Reason 6. Increased Competition
As more users and brands are leveraging Instagram stories, the competition for the same “story real estate” has increased. If any of your followers follow hundreds or thousands of accounts, your story might get lost in the shuffle.
How to Revive Your Instagram Story Views?
Following the detailed ways to revive your Instagram Story views.
1. Optimal Posting Times
Analyzing your audience’s active hours can significantly boost views. By using Instagram Insights, determine when your followers are online. Posting during these peak times ensures your story is fresh on their feed, increasing the likelihood of engagement. Avoid times when users are likely asleep or busy, as your story might get buried by more recent content.
2. Interactive Content
Leverage Instagram’s range of interactive stickers like polls, quizzes, and sliders. These features not only boost engagement but also prolong the viewer’s watch time. When users interact with your story, the algorithm often interprets it as valuable content, potentially boosting its reach. Regularly switching up interactivity types keeps your content fresh and engaging.
3. Collaborate with Others
Teaming up with influencers or brands in your niche can expand your reach. By cross-promoting stories, you tap into their follower base, introducing your content to a wider yet relevant audience. Ensure collaborations are genuine and provide value to both parties for maximum impact.
4. High-Quality Visuals
Prioritize producing visually appealing stories. Users are more likely to engage with clear, high-resolution images and videos. Invest time in understanding basic photography skills or use apps to enhance the quality. Consistency in visual aesthetics aligned with your brand, can also boost recognizability and viewer retention.
5. Engaging Narratives
Rather than isolated posts, craft a sequence of related story segments. Narratives, whether they’re behind-the-scenes glimpses or a mini-tutorial, can hook viewers, making them more likely to watch your story till the end. Effective storytelling can also foster a deeper connection with your audience.
6. Use Trending Features
Stay updated with Instagram’s newest story features and trends. Early adoption can increase your visibility as Instagram often promotes new features. Whether it’s a new sticker, filter, or format, utilising trending features can position your content at the forefront of user engagement.
7. Promote Stories Elsewhere
Cross-promote your Instagram stories on other platforms like Facebook, Twitter, or even your email newsletter. This multi-platform approach can redirect external traffic to your Instagram, potentially boosting story views from followers who might have missed it or new audiences altogether.
8. Get Instagram Real Story Views
While organic growth is the ideal route, purchasing real story views can provide a boost to your visibility. Platforms offering this service typically promote your story to a broader audience, increasing views and potential engagement. It’s crucial to ensure you’re buying real views from genuine accounts and not bots, as fake engagement can harm your account’s reputation and violate Instagram’s policies. Always research the credibility of providers and view this strategy as a supplementary approach, not a long-term solution.
Are Purchased Instagram Story Views Safe and Effective?
Purchased Instagram Story views can be safe and effective when approached correctly. By choosing reputable providers who offer genuine views from real accounts, you can ensure a boost in visibility without risking your account’s reputation or security.
What is Shadowbanning, and Can It Affect My Story Views?
Shadowbanning refers to a situation where your content becomes less discoverable without any explicit notification due to perceived violations of Instagram’s terms. This can lead to decreased visibility and engagement.
Can External Events Affect My Instagram Story Views?
Events like holidays, major sports tournaments, or global news can divert user attention temporarily, leading to decreased story views.
How Often Should I Post Stories For Optimal Engagement?
There’s no one-size-fits-all answer. It’s essential to strike a balance to keep your audience engaged without overwhelming them.
The Bottom Line
Fluctuations in story views are common, influenced by factors like algorithm changes, audience behaviors, and increased competition. But all is not lost. By understanding the reasons behind the decline and implementing different strategies, one can navigate these challenges effectively.
Armed with these insights and tactics, users can adapt, ensuring their content remains visible and resonant with their target audience.