Why SEO Is an Essential Strategy for Marketers 

Online marketing is all about reaching your designated audience and reaching new potential customers along the way. Digital marketing is a tool that allows you to get your business’s name out across the internet. Most people do their searching and shopping online. So it’s in your best interest to make it as easy as possible for people to find your website. This is one of the reasons why SEO is such an important part of digital marketing. If you’re looking to step up your marketing game, here is why using SEO is essential.

What is SEO?

Before you become an expert on SEO, you need to know what it is. SEO stands for Search Engine Optimization. It means using different strategies and tools to optimize your content for search engines. You know when you go to search something on Google and the answer you’re looking for is in a website right at the top of the results? You can use SEO to help your website become one of those top results across search engines.

SEO doesn’t just help you get to the top of the results, but it also allows you to build more strategically targeted marketing campaigns. It also helps you build out your website and create trust between your company and potential consumers. One of the best ways to implement SEO into your marketing strategy is to work with experts.

If you don’t have enough time to dedicate to becoming an SEO expert, reach out to Intergrowth® for your SEO content marketing needs. Not convinced yet? Let’s dive into why SEO is so important.

Increase Your Search Result Placement

One of the most important reasons to focus on SEO is to increase your placement results on search engines. Google is looking for specific metrics when measuring your website’s SEO that can help you pop up in search results. The higher up you are on the search result page, the more likely it is that people are going to click on your website. With this in mind, Google ranks its search results based on the relevancy of the content to the search query. This means you have to strategically use keywords that are relevant to what people are searching for.

If you have a blog post that is all about how to use digital marketing as a small business owner, you can optimize that to come up in search results about digital marketing. So you can be using keywords that Google would deem relevant to that search result. Google also measures what they call the “authority” of a website. This is the popularity of a website, the more popular a site is, the more likely that site is to have valuable information for searchers. Increasing your search result placements can also help your site’s popularity and help your site be discovered by new potential customers.

Increase Your Brand Awareness

As a marketer, you want people to see and talk about your site and brand. When you focus on SEO, you have the opportunity to look at your site and determine if it’s valuable to users. You may begin to notice that your website isn’t optimized for SEO, and in turn, your brand isn’t cohesive. Thinking in terms of SEO allows you to pin down key themes and topics for your business. This can help you build a cohesive and easy-to-use website for users. It can also allow you to hone in on your brand. Not only this but your brand will be easier for users to spot on the internet.

Create New Marketing Opportunities

SEO is all about keywords. It’s the words in the titles of your webpage and terms sprinkled through your blog content. When you begin to hone in on SEO, you may find that there are a ton of different topics that you can start to discuss in your content. You may even open up new doors for unexpected audiences to find your business. Implementing SEO can help you create new marketing opportunities for your company. Sometimes you might use a keyword that feels a bit outside the box. But this allows marketers to be more creative in their strategies and potentially appeal to new audiences.

Boost Sales

The ultimate goal of SEO is to help your website be found in search results and increase sales. Like every marketing campaign, you want to bring in new customers. There are tons of people online that could be looking for your service or products. It’s just a matter of getting your website right in front of them so they can make a purchase. The more your site is coming up in search results, the more likely it is that people will purchase from your site. You can make a difference in your sales when you take the time to hone in on a comprehensive SEO strategy.


SEO is an incredibly important part of modern-day marketing strategies. You can implement keywords in every aspect of your digital footprint. Whether it’s making your website more user-friendly or implementing targeted keywords in your blog content. There are many ways you can use SEO to your benefit and increase your brand awareness and sales.