Digital PR isn’t just a buzzword. It’s a major trend in marketing that should be given the attention it deserves. Right now, the digital world is exploding with new tech and content formats. People are turning to their screens for answers and information more than ever. With this in mind, as a marketer, you must embrace the digital world and learn how to work with social media so your company can efficiently communicate its message. Here are 6 top digital and online PR trends you should take a shot at.
1. Social Media Engagement and Marketing
Social media engagement and marketing are two words that can cause significant headaches for businesses. This is especially true in the area of digital PR. Although this trend isn’t new in marketing, it should be embraced by all marketers.
As a result, you need to make sure your social media strategy has a strong customer engagement component. You can start by searching for ways to promote yourself on social media platforms such as Facebook and Twitter. Click here to learn about the way these two channels work and make an active effort to reach out to customers on those platforms.
2. Using Podcasts and Videos as a Marketing Tool
Video is quickly becoming a popular way to promote your business and product, even in the world of digital marketing. While it may not be advisable for some businesses, this type of marketing is becoming more common due to the rise of video content-sharing platforms on social media. This should be used with social media engagement and marketing to tell a complete story.
Make sure you have your video content ready – you can start by taking pictures with your products and using websites that provide video editing software.
3. Using Influencer Marketing
Influencer marketing is becoming a popular way to promote your brand and attract more customers. Many companies are using influencers for money, but it’s more important that you use them to generate more social media engagement.
Finding influential people on the internet can be very easy. You should start by looking at platforms such as YouTube and Instagram to find someone who could influence your customers. Work with them from the beginning and create a list of questions you can later ask your influencer to develop their relationship with you and their followers.
4. Engaging SEO Marketing
This has become a basic part of marketing for most businesses today. Search Engine Optimization (SEO) provides the best possible content for search engines designed to help people easily find things.
When you create more quality content, it will be indexed in search engines and appear on their results pages, so when people type in terms related to your product or service, it will be found by your customers. With the right SEO PR and marketing,
5. Email Marketing
Email marketing is one of the most cost-effective ways to promote your business online. You can create newsletters and send them out automatically as well as manually by sending them via email. This should always be used alongside other forms of marketing activity because it can improve conversions if done correctly and ensure your customers know you’re there once they click through to your website.
You must use what works best for you; YouTube subscribers might prefer the video format (as long as they have an email address), while others might like the sound enticement a newsletter provides. Email marketing is also ideal if you’re selling a product that customers must collect from a physical store, such as books or gardening supplies.
When customers receive an email with their delivery information, it helps ensure they don’t forget about their order. You only need to know when to send this information and the content.
6. Content Marketing
This is also a great way to market your company or business online. You can write articles, create eBooks, and upload videos or other types of content to your different channels or websites. It is a perfect way to engage with your customers and ensure they’re engaged with you whenever they read about your business on any website or social media platform.
What’s more? It builds trust within the industry and could be the difference between first and second in search engines when it comes down to customers searching for similar products.
Digital marketing has evolved like never before. The digital world has disrupted the traditional ways of advertising and marketing products or services. Now, companies can target their audience using algorithms based on certain parameters to develop more relevant ads for them. With more than 90% of consumers researching products online, it’s clear that the time has come for businesses to embrace digital marketing. It is a perfect way to reach prospective customers and drive sales instead of relying on expensive broadcast media alone.