Tips for Boosting Your SME’s Digital Marketing Game
Nowadays, it is getting more and more challenging to maintain your business’ online existence. Given that the pandemic has driven many businesses online, the competition is fiercer than ever. This is why one needs to fight stronger than ever. Moreover, the need for constant growth and development is growing every day. Having all this in mind, here are some things an entrepreneur can do in order to improve their digital marketing strategy.
Do some research
The first thing you should do is check out the competition. If your field is blooming, pick the top ten businesses that you identify as your strongest competitors and focus on them. Conduct scrumptious research and analysis in order to determine what you do well and where there is room for improvement. Take your time to do this thoroughly as it is the basis of all your future actions that will be done to make progress.
Upgrade social media
Social networks are an essential part of our life and, when it comes to entrepreneurs, they affect all aspects of our lives. Since their development is fast and constant, there is always room for improvement in the field. Do you use analytics to help you make some stats about the audience that visits your accounts? If not, you should start, they are quite informative and can help you see the bigger picture. On the other hand, if you feel that you are already utilizing the knowledge you have about social media, there are always courses to take and books to read in order to expand your knowledge.
Explore video marketing
Businesses nowadays are using video materials as marketing tools, as much as 86% of them. However, people’s attention span is quite limited, especially lately when we have all been exposed to so much information that is so available to us. Therefore, you have about 15 seconds to captivate your viewers’ attention. With that little time, there is a very small window to get to your point. This is why taking up a course or asking for an expert’s advice might not be the worst idea. Once you get some guidance, you will feel more confident and able to conduct this mission in the optimal way.
Hire a digital marketing agency
Hiring external help is always a good idea. It is a big and important step for one to understand their limits and know when to ask for help. If you can identify that moment accurately, the benefits of your decision should be great. On the other hand, finding the right agency is a mission of its own. Research needs to be done during this step, too, since there are red flags that can arise and aid you in your system of elimination. When you get the chance to see how things work, learn and pick up some tricks, in the future, you might be able to do everything on your own, i.e. inside your own company.
Publish quality content
Unless you already have a blog, it is high time you started one. Publishing blog posts on a regular basis is an excellent way to keep your audience engaged and attract a new crowd, as well. It is smart to create some sort of a routine and stick to it. If you do not post on a regular basis, you will easily lose your readers as their expectations would not be met. Always be ready at least two articles in advance. Since motivation does not strike whenever we need it, you should use the time when it does to stock your backup. That way you will be able to go through the bad days without any consequences on your business.
Partner up with influencers
Hiring influencers is becoming more and more popular as a marketing strategy. It helps businesses reach out to a large audience in no time. Of course, some other factors need to align in order for this to succeed. For instance, it takes a while to find an appropriate influencer that shares the same audience your business is targeting. Even when it does, it is uncertain whether you would be able to make an agreement or not. If you do not know much about the subject, make sure to find someone who is a real expert in influencers on social media. It will ease your life immensely and get you much closer to achieving your goals.
Make you content visually appealing
Skim through all your online accounts – social media pages and websites. Try to look at your content as a third-party and try to objectively assess whether you would stay on those pages to read more. A lot depends on the visuals of the page. The first time we visit a page, we only briefly look at the texts, but what catches our eye are always the visuals, especially images. This is why you should make sure to have high quality and clear images that convey a convincing and memorable message. Once you do that for all the online places people can visit your SME, you should also revise all the texts. Use white spaces and separate your texts into paragraphs that make sense. Pair this up with a nice and simple UI and your business will become eye candy for each visitor.
Most entrepreneurs focus solely on their website and perhaps a bit on social media, but they tend to forget about mobile. In this day and age, people use their phones much more than their computers so it only makes sense to adjust all your online presence to mobile versions, too. It is so logical and yet people forget. Sure, one could open a desktop version on their phone, but it is just not the same. It may sound only spoiled brats would mind this lack of attention by the business, but if you were to be honest with yourself, would you mind it? We are guessing yes since we all use apps and adapted mobile versions of websites. It is just the way things work and your business’ success should not suffer over something as trivial as not having mobile versions.
To sum up, enhancing your digital marketing strategy is inevitable, challenging and requires continuous effort. However, the more you do it, the better you will be at it, so make sure to start today.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.