As technology continues to advance at an astonishing pace and as digital marketing agency you need to stay ahead of the curve and understand the future of digital marketing. From artificial intelligence and chatbots to virtual reality and voice search, the next five years are set to be some of the most exciting times for digital marketing. In this blog, we’ll examine some of the trends and changes we can expect to see, and what businesses need to do to stay relevant in a rapidly changing world.
Personalisation will remain crucial
One of the significant trends that we can expect to see in the next five years is an increased focus on personalised data-driven experiences. With the rise of AI and machine learning, marketers will have more data at their disposal allowing them to create more effective personalised experiences for customers. This trend will continue to drive fundamental changes in how businesses deliver content, target audiences, and nurture leads and customers.
Artificial Intelligence will become mainstream
Artificial intelligence will become mainstream in digital marketing in the next five years. AI-powered chatbots, for instance, will enable businesses to deliver excellent customer service 24/7 without the need for human intervention. AI will also enable marketers to analyse data and deliver more personalised outreach, with real-time data analysis creating opportunities for responsive campaigns more effectively.
Voice search will continue to gain in importance
Since its launch, voice recognition technology such as Google Home and Amazon Echo has grown exponentially, and it’s predicted that by 2025, over 70 per cent of households will own at least one smart speaker. As a result, voice search will become even more critical for digital marketers, with voice search optimisation becoming increasingly valuable in 2021 and beyond.
Micro-moments will drive purchase decisions
Marketing is all about meeting the customer where they are, and micro-moments driven by mobile usage will become central to digital marketing in the coming years. With consumer attention spans growing increasingly short, businesses must create content to reach audiences where they are, whether it is during a short commute or waiting in line at the grocery store.
Video marketing will continue to grow
Video content has exploded in the last few years, and the rise in smartphone use has only further driven this trend. With Gen S and many millennials favouring video over text-based content, the importance of video marketing will only continue to grow in the coming years. Short-form, easily consumable content will drive the trend, and businesses that can master video marketing stand to gain a significant competitive advantage.
Social Media will become an integral part of the purchase journey
Social media will play a more central role in the customer purchase journey, with Instagram, Facebook, and other social media platforms continuing to blur the line between discovery, shopping, and customer service. Platforms will create more sophisticated and data-driven advertising tools, along with the ability to offer various service and payment options directly through these platforms.
AR and VR will become more common
Augmented Reality (AR) and Virtual Reality (VR) will transform how businesses market their products and services, creating immersive and interactive experiences. For example, furniture retailers can leverage AR to allow customers to see how furniture would look in their homes, while car dealerships can give customers the ability to see what it would be like to drive the vehicle. VR can give customers the ability to “test-drive” products and services in a virtual setting.
Digital marketing is an ever-evolving field, and the next five years look set to be some of the most exciting yet as businesses adapt to new technologies and customer expectations. Effective personalisation, artificial intelligence, voice search, micro-moments, video marketing, social media, and AR and VR will be central to staying competitive in the years to come. By keeping these trends in mind and keeping up with the latest technologies, businesses can adapt to rapidly changing markets and position themselves to thrive over the next five years and beyond.
How can these future technologies help my business?
The future of technologies in digital marketing has immense potential to help businesses. Here are some ways in which these technologies can help your business:
- Personalisation can enhance customer relationships, driving loyalty and higher lifetime customer value.
- AI-powered automation can help reduce costs and increase efficiency in customer service, making it possible to deliver timely, relevant, and personalised communications at scale.
- Voice search optimisation will enable businesses to reach audiences who use voice search to make purchases.
- Micro-moments create new opportunities for brands to interact with customers, building customer relationships through small moments of engagement.
- Video marketing is an engaging content type that will help drive engagement and brand recognition.
- Social media commerce will allow businesses to rent virtual real estate and develop creative strategies for generating brand awareness, driving social engagement, and converting casual visitors into loyal customers.
- AR/VR will provide engaging and interactive product experiences that differentiate offers, tell a story/brand message, and deepen customer engagement.
Each of these trends and technologies has the potential to drive growth and build meaningful relationships with customers. With the help of digital marketing agencies, you can begin to adapt your marketing strategies to these new technologies to ensure that you stay competitive now and into the future.
Will future digital agency techniques cost more?
It is difficult to make a general statement about whether future digital agency techniques will cost more, as it will depend on the specific services and strategies that a business needs to remain competitive in its industry.
However, it is important to note that some new technologies may require significant investment in terms of equipment, software, and personnel to implement and manage effectively.
For example, implementing AR or VR technologies would require additional resources to ensure that the experience delivered is seamless and without glitches.
On the other hand, other technologies such as AI chatbots may help reduce costs by partially automating customer service or sales, reducing the need for additional personnel. It’s best to work with a reputable digital agency with a suite of services that suit your budget, size, goals, and objectives. Whether the cost of future digital techniques is higher or lower, working with an experienced digital agency will ensure that you receive services that deliver a high ROI.