Writing posts, investing in creating cool content, but no subscribers?
And even the tags #like4like #instagram and the like don’t help?
It may well be that it’s not a niche or a content pitch, but a lack of expert advice.
We have prepared an article in which we have collected the tips and tricks of successful bloggers so that you can repeat their path. Or you could adapt these tips for your own project.
1. Use a personal profile photo, not a logo
Your profile picture is the first thing Instagram followers see before they see your story and publications, or go to your website through the active link in your profile header.
Faceless accounts are not relevant – you need to post your live photos and talk about yourself and your thoughts. People follow a personality like a brand – by becoming a brand, you can make money on Instagram.
Put your picture in your profile. People can follow bloggers, stick to their point of view, apply photography skills, take advice on nutrition, sports and more. But first and foremost. You can become popular on Instagram or YouTube with the help of an online service – https://lowcostsmm.com. Lowcostsmm offers a wide range of services to make you feel popular and famous.
first and foremost, they will look at your profile picture. Your photo should stand out, be eye-catching and memorable, an art sketch is possible.
“Instagram is a personal platform.” “People come to Instagram not just to sell/buy products, but to have fun and socialize. They want to see your face and get to know you behind your account. Show them the person, not the logo and company. Personalize your brand.”
2. Update your profile header information
The information in your profile header or “bio” is an important consideration for a potential subscriber. It’s your business card. Use key search terms so that you can be easily found, spell out your USP, structure all the information about your brand, break it down into blocks and highlight your emoji.
If you promote a commercial account, you should try to include keywords in username, then for a personal blog to do exactly the opposite, such words will only repel. As an option to use the first and last name.
If you connect a business account, you can add a special note to your profile header: personal blog, public personality, blogger, etc. This looks attractive and will immediately let users know what your page is about.
Working on a new project, planning an event? Leave a link in your bio.
If you’re a travel blogger, tell people what country you’re currently in and where you’re planning to go. This lets potential subscribers know what content they can expect from you, and keeps current subscribers informed of your planned travels.
A blogger is first and foremost a journalist and copywriter, talking about her life. What’s the news? What’s interesting? Study, work, your wedding, travel, hobbies – all of these can be a source of inspiration for subscribers. If you sit at home, you can also make interesting content.
Look at the accounts of your favorite subscribers-what do they talk about in their stories, what do they write in their posts?
3. Find your niche
On Instagram, blogs on a variety of topics are popular: travel, lifestyle, business, promotion, beauty, fashion, and much, much more.
Today, it’s almost impossible to come up with something completely unique. Whichever topic you choose – it will already have a certain number of competitors. But that doesn’t mean you can’t take your place.
“Talk about what you love, what you enjoy doing, and document it with photo and video content.”
Decide on a blog topic. To promote a blog, it’s important to understand your target audience and create posts that will appeal to them.
Analyze your subscriptions, hobbies and skills – pick one area in which you are strong. Do you know how to adjust the light, position the model in the frame and take great shots? If you feel you have potential as a photographer, start your own photography blog.
Determine what qualities you would like to broadcast and create content that carries those meanings:
Displaced and systematic?
– Publish content from morning runs and trips to the gym
Developmental, expert in your field?
– Show how you’re learning and improving your knowledge
– Show how you work, what you do in your working life
Stay true to yourself – it’s not just a matter of differentiation, the thing you love is not only engaging but motivating.
4. Be open.
If you want to establish a good relationship with your target audience on Instagram, be open. “The most important thing is vulnerability and honesty.” Being open and transparent will help you connect with your audience.
One targeted customer is worth far more than 100 bought subscribers. Loyal subscribers will follow your account, trust the affiliate relationship with your brand, and interact with you with greater regularity.
5. Be prepared for criticism
Remember the basic rules for dealing with negativity:
- Stay calm: no emotions, just facts
- Be polite: no matter how bad the comment is, the person came to you with a problem. Show that you respect the CA. Even if he’s wrong, other subscribers are looking at you and your reaction will be telling.
- Be honest: If you make a mistake, apologize and fix it.
- Stand up for yourself: you are a pro at what you do, the product.
- Respond quickly: the sooner you close the issue, the less likely it is that the problem will escalate. If you don’t respond in time, sometimes it’s better to forget about it
- Create agents of influence: real people or created pages for comments that advocate for your brand
- Translate the topic: sometimes it’s enough to relieve the tension
- Generate positivity yourself: post compilations of positive reviews, thank your customers/subscribers.
6. Do live content
Just two years ago, Instagram was overcome by a boom of “magic”: unicorns began to appear, grass was repainted pink, glitter was added, unrealistic pictures were created as much as possible.
Now it doesn’t work, the emphasis is on live content, real photos with minimal processing. Illusion no longer inspires anyone. Ordinary people are able to become the idols of more than one thousand people, but the demand for those bathed in luxury has fallen.
Where to get ideas for content:
- other bloggers with similar topics
- news in your field and your opinion on it
- if you have a hobby, this is a source of topics for posts that interest you
- life events
- reviews and reviews of events/meets in town/products
- personal experience, thoughts and feelings
- social networking discussions
- behind the scenes of your work/blogging
This is one of the most popular content formats. Storytelling is the stories from life: funny, silly, sincere or with a meaning. Stories that will interest subscribers, help them to know you better, awaken a desire to respond to the post with a comment or tell your story in response. For example, through the site Captainsmm – https://captainsmm.com you can quickly and inexpensively become famous in Tik Tok, Telegram or Instagram. YouTube can also be monetized with the help of this service.
Here’s a list of recommended topics:
- 10 facts about you, 2 of which are wrong;
- Your success story with ups and downs;
- ask your followers for advice;
- share your biggest failure – this will engage your audience and bring you closer to them at the same time;
- make a selection of fall looks if you’re a fashion blogger, recipes if you’re a pastry chef or professional literature if you work in education.
Stories are the most important Instagram tool today, on par with the main feed. Many followers even like to watch storis more, as they see a more lively and real picture in them.
Capture your real life, involve users in the events you have going on, take polls, ask subscribers’ opinions.
8. Get your subscribers involved
Your readers need to feel connected to you, curious about your life and responsive to your posts. Before you publish, think about how you want to get a reaction from those who see your post.
Want more likes? Ask followers to double click on the photo or directly ask them to like it if they like the post.
Expecting comments? Try asking a question.
Want subscribers to follow the link in your profile bio? Tell them what they’ll find interesting there.
The greater your reach, the better the word of mouth works and the better your chances of getting into “recommended.” This gives you an influx of new subscribers.
Ever read comments from bloggers? Surely you’ve noticed how when a new publication comes out, a group of users actively comment and like each other.
Contests and giveaways with gifts
Participants go to your contest post on Instagram and tag friends, put hashtags, smiles and you, – choose winners randomly. What works is what you get for free: whether it’s a box of candy, a marketing book, a beauty box, or a phone.
Surveys are an effective form of content that helps connect the brand with the audience, to learn their opinions on brand performance. This will later help improve the product or service.
With polls, you get important information and show your customers that you’re interested in their opinions.
Surveys reveal audience expectations and needs – helping in the planning of new posts and product or product development.
With polls, you create three types of content. First, you talk about the premise of the poll and describe its terms. Second, you share the results with users. Third, consumers participate in discussions, creating user-generated content.
9. Track stats
This is how you’ll understand what content and promotions are working for you to optimize costs. Statistics for photos and account will appear after you move to a business profile or personal page.
Once you’ve navigated to your business or author account, click the three bars at the top right. You’ll see the “Statistics” bar appear.
Social media for small and medium-sized businesses are sites of pent-up demand. People read reviews, look at the showcase, study rates, and ask questions in their accounts. But they don’t buy right away, and not always.
If you’re just getting started with traffic – be prepared for no comments at the beginning of your journey. There’s no point in looking at coverage and ER – the increase will be small. But if your account is active, count ER. This metric will show how active your subscribers and reach are responding to your posts.
10. Use hashtags
You can use no more than 30 in one post and it’s better to write below the post in a separate comment. Hashtags should correspond to the post, do not use the most popular ones – these are updated every 2-3 seconds.
- High-frequency: more than 100,000 hits
- Medium-frequency: more than 50 000 mentions
- Low-frequency: up to 50,000 mentions
- Hashtags for account navigation
Geolocate based on your location or where the photo was taken.
11. Analyze bloggers for subscribers and likes
The number of likes and followers doesn’t tell you anything. Statistics are sold and bought.
Check bloggers through the LiveDune service.
- One account
- Checking 10 bloggers is more expensive.
- A comparison of accounts by key metrics
What to keep in mind when working with a blogger:
- Analyze blog content. If the person is pro-health – do not ask to advertise cakes.
- Do an analysis of the nakrukat subscribers and likes.
- Choose a product in your line, which you are 100% sure about.
- Write in the TOR tasks and your wishes.
12. Get back engagement
Whether you’re ready to ask for engagement or not, be prepared to respond to it.
Once the post is published, respond quickly to comments. When subscribers see that you are online and responding to comments, they are much more likely to engage.
Like and comment on your friends’ and subscribers’ posts. The more you interact with people on Instagram, the more reciprocity you can expect from your audience. Also, the more authentic the relationship, the more likely it is to be approved by Instagram’s algorithm.
Set up days where followers can ask you questions through a special form in Stories. This will get you closer to your audience and will definitely increase your popularity.
13. Find sources of inspiration
Where to get inspiration from:
- Pinterest. A social network where you can upload images, share them with your followers, and create your own collections of fonts, posters, website layouts, templates, and more.
- Dribble. A veritable collection of small elements, icons, illustrations and other small details.
- Browse content from foreign competitors.
- Get outdoors. Sometimes inspiration can be found in signs and city streets. Take pictures of anything you like, like movie posters, book covers, or architectural designs.
- Study theory. A theoretical knowledge of design and marketing can lead to new solutions. Read themed blogs, books, specialized online resources, and use examples in your own work.
- Giphy. Free service for creating and finding gif animations.
14. Plan ahead.
Scheduling posts in advance and a content plan helps you be organized in publishing content. Start with a calendar, look at the holidays for the current month and next month, and analyze upcoming changes in digital. Being aware of all information events allows you to be prepared for anything and incorporate that news into your content. Once you have your topics ready, you can use delayed posting services to save time.
Deferred posting service (primarily for Instagram):
- Facebook Creator Studio – official delayed posting for Instagram.
- InstaPlus – direct mailing, auto-reply to new subscribers, comment mailing, etc.
- Leedfeed – same as above, plus that you can reply to direct via computer.To maintain a certain pitch rhythm and aesthetic, use services that help visualize the feed. A visual planner allows you to see what your gallery will look like after the next few photos are published.
The basic rules for creating a visual feed:
- photos should match in color, hue, and filter.
- similar photos should not go one after another
- either side by side, or diagonally in a row
- dark photos should not be next to dark ones
- similarly with black and with light
Planning applications for laying out posts:
15. Think of rubrics.
Headings are topics that recur on your blog regularly. For example: studies, work, family, hobbies, news, etc. You do not need to be an expert: learn to sing, dance, speak English – together with your subscribers. Viral content is good because it starts to be shared with friends and appears in the recommended. Try using trending masks or challenges.
Give your audience time to get used to you – later you will become not just a lifestyle, education, and travel blogger, but a friend. Your behind-the-scenes stories about “getting up/washing/breakfast” will become interesting to your subscribers.
16. Don’t overdo it with sponsored content
Even if you’ve found the right partners/bloggers, there’s a limit to the amount of sponsored content your audience is willing to put up with.
Too many ads in an account not only tests your audience’s patience, but can also reduce credibility with brands. When a blogger advertises for every brand in a row that offers to collaborate, there’s a good chance that he’s not very knowledgeable about the brands he works with, and his audience will notice that, too.
17. Set boundaries.
Subscribers may crave your real life behind the scenes and raw photos, but that doesn’t mean you have to share everything. Especially if it makes you uncomfortable.
There are no social obligations that require you to show your body, reveal your soul or secrets if you’re not willing to do so. The same goes for setting boundaries for personal relationships.
18. Don’t let the haters upset you
Everyone has haters and will always spout their negativity, so you have to learn how to respond appropriately to inappropriate comments. “If people write negative comments, they don’t hate you, they’re upset with themselves because you succeeded and they didn’t.”
19. Don’t forget to unplug.
Forget the “didn’t take a picture, you didn’t have one.” stereotype. Even if you’re a celebrity Instagram blogger, there is a life outside of social media. Spending some time offline can help you recharge your energy, stay connected and be healthy.
In addition, the more you live in “real life,” the easier it will be to create relevant, engaging content and connect with your audience, who also live offline most of their lives and don’t get instant feedback.
20. Put your health first
While the celebrity life of Instagram looks glamorous, it can often be lonely. This is especially true for those who often work from home or travel alone.
Make time for anything that helps you stay healthy, whether it’s meditation, therapy or time with family.
When your account is set up and you’re mentally and physically ready, you can start monetizing your account. It can be different, the most common ones are:
Account advertising (Advertising Collaborations, integrations and brand ambassadors)
- Selling something
- Providing services
- Content is more important than promotion. Both are extremely important, but content is primary. Without quality content, there is no point in promotion.
- Without the advertising budget, it is impossible to get hundreds of thousands of subscribers. An exception may be an “unrealistic” viral content, but I would not even consider this case.
- Consider the options for monetizing your account before you start working on your account.
- Make a minimum promotion strategy (Who is the target audience, positioning, how to promote, to which audience and with what message to advertise, etc.).
The main secret of success of your personal blog should be your individuality, sincerity, your UTP and dissimilarity to others, which will open the door to success.