How to Draft a Pitch Letter (Why?)

June 10, 2022

Online writing jobs are plentiful. You can write articles, blog posts, and other stuff for less than a penny per word. Working 300 hours a week can provide a decent life.

You can get a writing job even if you don’t want to labor for pennies an hour or constantly. You must find jobs differently.

Direct pitch letters are one approach to gaining freelance writing clients.

Sending a Pitch Letter

In a letter to a potential customer, you’re selling your writing skills. You can send a handwritten letter or an email.

In a pitch letter, attempt to:

Describe your service.
Work to attract customers. Persuade customers to use your services.
Give them everything they need to hire you.
When you pitch a client, you’re saying, “I can solve your problem.” It’s over. That’s awesome!

Sending a sales letter is nerve-wracking. Still, your hard work will pay off.

Why write a pitch letter?

If you care about eating every day, having power and running water, and buying smartphones and masking tape, send a pitch letter.

Pitches get you the job, though. Expertise lets you control the conversation. You choose your own fees and terms, and you don’t have to compete with other authors. You’re exhibiting why you’re the best candidate for the job you desire.

Students learn how to build positive habits that make it easier to send out pitch letters daily or several times a week. This is a first-class skill.

Indeed.

Sending regular proposals helps reduce stress. If you only have one hook, you’re putting all your expectations on it, which is hazardous. You keep checking your inbox, and if they don’t hire you, you’ll be devastated.

If you send proposals every day, you’ll have conflicting interests. Some will want further info. You could hire a few workers. You keep selling even though some don’t buy.

Your work is everywhere. You must work. A firm must stay on track to develop and succeed.

If you’ve been writing pitch letters every day for two months and haven’t gotten a single answer, your idea is flawed.

With the data, you may improve your presentation and send it out.

Starting a sales letter correctly (and how not to begin your sales letter)

When you submit a pitch letter, you’re uninvited and unexpected. You only have a few nanoseconds to engage potential clients before they toss your letter.

Start your pitch by addressing the client you seek. This element of your presentation should be targeted at the audience, don’t hesitate and check how to write pitch letters and media pitch examples.

Your website lacks critical information that should be common knowledge in your area.

The WidgetMaster 3000’s handbook is confusing. Page 3 says one thing, and page 7 says another.

Because I own the business, I wouldn’t continue reading if someone pointed out difficulties. So, make sure your sales letter’s opening sentence grabs the reader’s attention.

Consider that. You answer the phone when it rings. Answer: Peter from the WhatEver company calls Maurice. What’s up?

You may be more generous than me, but I hung up because this is a sales call and I’m not buying anything.

Your pitch letter shouldn’t start with “freelance writer.” Your letter will be discarded.

Start your pitch strongly to attract your target buyer. Then what?

What should my pitch letter say?

You know it’s crucial to grab a potential client’s attention quickly. What should you do with it? Make it impossible for customers to forget their issues. Most businesses know they need to be on the internet, but many don’t have the money or time to make it happen.

You start by noting, “Your website doesn’t mention this crucial fact.” The customer is informed.

Emphasize consumer benefits throughout your presentation. Customers will like you more if they think you’re valuable.

Choose a specialty and talk to individuals in it to learn how complicated it is.

If you used phrases widget owners don’t generally use, you’d be recognized as an outsider immediately. This program, not that one, is the industry standard. This can help you improve your reputation and compete for better-paying employment.

What should your proposal exclude?

Your pitch’s omissions are as crucial as its inclusions.

Remember that you’re selling your writing skills in a professional presentation. This means you shouldn’t mention the following:

Why do you write? Does your dentist like working on teeth? No. Do you know what cars your mechanic worked on as a kid? No. Don’t tell stories until a cocktail party.

Describe your former schools. They don’t care about clients’ education. They want more customers to increase their profits. They don’t care if you attended Harvard or a local college. Really.

Experience details (or lack thereof) Don’t tell clients you’re a new freelancer. You don’t have to act experienced, but you should attempt it. Show good examples, talk about helping consumers, and leave the rest to chance.

Personal and life details. Not friendly. It’s a business letter delivered to potential customers. Your children’s stories can’t be shared. You may already know this, but few others do.

Your freelance writer’s pitch letter shouldn’t be about you. It should focus on your clients’ problems, wants, and needs.