How SEO Works In Local Search: What Is It And Why Is It Important For Local Business

If you have your business website and want to promote it on Google within your area, then you must know the challenge of ranking your website just like your competitor. In that case, local SEO can help you. But how SEO works in local search?

Generally, local SEO works in a pretty similar way to typical google searches. When someone searches on Google, it scans via the index to present the best possible result for the person. If you’d like to know about Melbourne Google Ads management be sure to visit EngineRoom.

And if your keyword mostly matches that person’s searching keyword, they may see your website on top. Let’s know what a local SEO is first.

What Is Local SEO?

Local SEO is a kind of search engine optimization that improve your business visibility online in local search results. In simple words, local SEO strategy such as SEO Copywriting targets a particular location-based search on Google to rank their business.

For example, if you own a restaurant, then you may want to promote your business on Google to your business area’s people. So you’ll use keywords in your website that contain your business location phrases. 

Why Is Local SEO Important For Local Businesses?

If you want to rank your business in a specific area or location, then local SEO is more important to you than global SEO. In addition, local SEO has some specific advantages that can be useful for local business owners.

For example, according to Google, around 30% of people who use phones to search online are related to specific locations, about 76% of nearby mobile searches visit the business that they get to know on Google, and about 28% of all nearby searches end up buying from the businesses.

That’s why local SEO is necessary for local businesses to reach more nearby people and make more profit from selling products to them.

Who Needs Local SEO?

Many business owners of different categories can gain benefits by applying local SEO techniques. For example:

  • Local businesses
  • Service businesses in a specific area
  • SEO agencies that work with local clients
  • Bands and franchisees who have their business in multiple locations.

How SEO Works In Local Search?

Google uses multiple ways to rank a website on top. And when it comes to local SEO, Google usually takes into account how many people are looking for your business in your area, and then Google automatically promotes your business.

You don’t necessarily have to add words like ‘nearby’ or ‘near me’ with the keywords. However, Google presents two kinds of search results for local SEO, such as Map Pack and Blue Link. To find out more about seo agency Melbourne check out EngineRoom.

Here is how these two types of results work:

  • Map Pack Results

These search results are usually ranked at the very top of the Google SERP (search engine result page) with a listing of local businesses. And each local business ranks with a location map where their business is actually located. 

  • Blue Link Results

These results are the organic search results that we usually see when looking for something online. Blue link results can be found beneath the map pack results.

How To Optimize Your Website For Local SEO?

Due to the pandemic, the rate of online shopping in the UK has increased madly. In February 2021, about 75% of shoppers said that they were shopping online more than in local markets.

Therefore, it’s necessary to ensure your business website is performing well to beat your competitors. And to ensure that you need to optimize your website for local SEO.

Not only that, but you also have to work on your content, link building, and other SEO-related aspects. In terms of making your website SEO friendly, you can trust Belfast SEO agency, NISEO

However, there are some more basic tasks that you need to ensure first before implementing local SEO, such as local citations (name, contact number, address), setting Google My Business, and reviews of users.


Now that you know how SEO works in local search, you can start applying local SEO strategy to make your website more visible to consumers. Remember that the effect of the local SEO can change and grow. The best would be to take help from professionals to do the job for you.