Every aspect of our work relies on our ability to communicate effectively. Effective communication is essential whether your goal is to build an online following as a social media influencer or to form genuine friendships with other people. The spoken word is only one component of communication, though. According to the “Mehrabian rule,” non-verbal communication accounts for 93% of all interactions with other people. Our communication on social media is not just limited to the word and images, but the font we choose to convey our massage also has a considerable contribution to engaging our audience. Unfortunately, on social media platforms like Facebook and Instagram, you are limited to using the default font, but there are different online tools available where you can try different fonts, such as greek fonts, etc.
What is the importance of fonts?
If you understand typographic concepts well, selecting fonts for your social media handles will be a piece of cake for you. Fonts are significant in many other aspects of communication, in addition to their significance in the aesthetics of a document. They also serve additional objectives, such as gently drawing attention to particular qualities of a product or issue and highlighting those qualities in a way that draws attention to them.
Anyone who has ever made a comparison between a fashion brand and a provider of financial services can attest that the fonts used by the two businesses couldn’t be more dissimilar. The typefaces you decide to use for your brand might affect how people perceive it.
There is a wide variety of fonts, each of which has its own distinct character. Pretend you are as knowledgeable, functional, trendy, efficient, etc., as you portray yourself. The great majority of fonts may be placed into one of many overarching categories with relative ease.
Some of the significant font categories are Serif, Sans Serif, Monospace, and Script, and their psychological value is as follows.
- Serif: Professional
- Sans Serif: Approachable
- Monospace: Technical
- Script: Unique
Things to consider while selecting font for your social media
Attractive social media images often include catchy fonts. Some fundamental guidelines to keep in mind are as follows:
- Do something daring. Don’t waste your efforts on social media with boring typefaces. Even more so when you consider attractive alternatives available for free download elsewhere.
- Regarding this situation, the old adage “less is more” couldn’t be more accurate. On social media, there is no space for lengthy passages of text. Write in a style that is both interesting and concise at the same time.
- It is essential to give serious consideration to the font pairings you use. It is permitted to use more than one typeface on images uploaded to social media platforms; nevertheless, you should try to achieve visual harmony in these posts.
- Choose the appropriate color scheme. When turning a photograph into a collage, I make it a point to choose a font and color for the lettering that complements the underlying photos. Utilizing only colors within the established palette of your brand is yet another method that will not fail.
Your font selection for your social media accounts greatly influences your target audience. But be mindful of one thing: select a font that is simple and uncomplicated to understand. When your target audience quickly grasps what you are attempting to convey to them, you will have a much easier time guiding them toward the conclusion you want.